Online Marketing for Research in Marketing- myassignmenthelp.com

Question: Discuss about theOnline Marketing for Research in Interactive Marketing. Answer: Introduction Online marketing is one of the major market changing idea that came into existence in the recent times. The 1st idea of this is came to the founder of the Amazon.com, which is in the worlds largest online retailing platform. The online markets provides the customer with the unique ability to sit in own place and buy the things required without even moving from the place (Schaupp and Carter 2016). With the introduction of the online marketing the people had the opportunity to buy the products that were once not available in many zones. But with the introduction of the new techniques and technologies there comes some major ethical issues and legal issues. This research focuses on some of the major ethical and illegal issues that may rise with the time in the field of the online marketing. Research Background This aim of this research is about the issues and ethics issues when conducting research in the field of e-commerce and online marketing. Described in this section is similar to the work described in the previous section (Jones, et al., 2014). The research focus on the main ethical issues, security issues related with the concept. Also the paper discusses about the pros and the cons of the online marketing which affects the users daily life in the daily life. Similar work has been performed in the past but the works does not provides us from the view of the clients or the customer (Pires and Stanton 2015). There had been many papers published in the past but none of the papers focussed on the customer side aide. According to the Jones and his fellow researches use of the mobile technology and is somewhat crating the problems in the ethical problems. This paper also investigates the security issues of the online web sources. Purpose of the study The main purpose of the study is to bring out the the importance to implement the ethics in business in the field of the e-commerce especially when the value of the online marketing is increasing day by day. Further the paper also the paper focuses on the ethical issues that benefits the users (Morga and Pritchard 2018). This thesis will focus on the users perspective and the issues that the customer faces. Further the research will also explore the various. This paper also investigates about the issues related to the use of the smartphone application affecting the ethical issues of the customers. Research problem and methodology: Based on the study and the purpose of the report the research will be able to answer the following questions: What are some of the main ethical issues related to online marketing? What are some of the pros and cons of this research? How the organisation uses the privacy policy and secretly to maintain to solve the ethical problems of the users? Pros and Cons of research Pros of the research: This paper deals with the ethical issues that are related with the online marketing and ecommerce websites (Agag et al. 2016). The e-marketing is one of the major topic in the world today as no people in the world is there who have not even once heard of the term online marketing. This research brings out some of the major factors that may hurt the sentiments of the normal people (Limbu, Wolf and Lunsford 2012.). Also this paper brings out the security concerns of the people that they may face while using an online marketing website. This issues are ethical dilemmas that the people may face, for example of this the some of the online websites seels the doormats printed with the other country flags, and this is one of the major disrespect to the country and people of that country (Tandoc Jr and Thomas 2015). This research highlights some of such issues. Cons: Some of the major cons of this paper is that the factor that it brings out the harsh reality of the business strategy of the organisations. These are some of the major big organisations that rules the business word of the organisation. This paper is unable to bring out and highlight all the factors that are responsible for the unethical practices that are going on in the organisations. Ethics Issues, Integrity and Safety Issues, and risks Some of the major ethical issues and the safety of the clients are discussed in this section. Ethical Issue: Anything that hurts the sentiments of the any person can be called an ethical problem. Some of the major ethical problems that the customers face are high pricing of the products, selling of the products that are somewhat illegal. Storing personal datas in the websites are some of the major ethical issues. Security and the Risks: Although the organisations provides many security options for the customers, but there always lies some of the major risks. Some of the security that the organisations provide their clients are, secured payment methods, safe browsing of the products, replacement options. But there always lies some of the risks, like the stealing of the private data from the users device. One of the other major risk is that the information of the product that is provided can be incorrect. Response plan to the issues and risks Some of the major things that can be done in order to reduce the risk that are related to the online marketing is checking the authenticity of the products. Checking whether the product is genius or not, or if there is any copyright protection to the product. Also the customers can ask for the authenticity of the products. Conclusion Thus, concluding the topic it can be said that the online marketing is one of the most growing business in the world and more and more organisations are coming to the sections. The organisation are trying to provide as much of the security needed to provide the customers but are failing somehow. As a customer one needs to verify the authentication of the product, the price tags and other issues related. IT is the work of the organisation to look in the factor that no unethical practices goes on in the working process of the business as that may hamper the productivity of the organisation. References Agag, G., El-masry, A., Alharbi, N.S. and Ahmed Almamy, A., 2016. Development and validation of an instrument to measure online retailing ethics: Consumers perspective.Internet Research,26(5), pp.1158-1180. Jones, B. H., Chin, A. Aiken, P., 2014. Risky business: Students and smartphones. TechTrends, 58(6), pp. 73-83. Limbu, Y.B., Wolf, M. and Lunsford, D., 2012. Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude.Journal of Research in Interactive Marketing,6(2), pp.133-154. Morgan, N. and Pritchard, A., 2018. Gender, Advertising and Ethics: Marketing Cuba.Tourism Planning Development,15(3), pp.329-346. Pires, G.D. and Stanton, J., 2015. Revisiting ethnic marketing ethics.The Routledge Companion to Ethnic Marketing, p.327. Schaupp, L.C. and Carter, L., 2016. Ethics and social networking: An interdisciplinary approach to evaluating online information disclosure.International Journal of Systems and Service-Oriented Engineering (IJSSOE),6(2), pp.1-28. Tandoc Jr, E.C. and Thomas, R.J., 2015. The ethics of web analytics: Implications of using audience metrics in news construction.Digital Journalism,3(2), pp.243-258. Yakovenko, I. et al., 2015. The efficacy of motivational interviewing for disordered gambling: systematic review and meta-analysis.. Addictive Behaviors, Volume 43, pp. 72-82.